He divides his time between coaching clients, judging competitions, running Ocean Safety, Avalanche Awareness courses and training and qualifying instructors. He lives between his homes in Polzeath, Cornwall and Champery, Switzerland.

‘The GSS motto 'live to learn, learn to live' is shared with my first school.  I have enjoyed a life-long love of sport, and owe any success to the patience, encouragement and expertise of my teachers and coaches. This motto articulates my own approach but is also a tribute to them. As a coach I am always striving to challenge myself, and continue learning so that I can inspire others the way that I have been.'

'I have always had a strong affinity with the mountains and the ocean. Through my work I share my knowledge and experience to help clients have fun, progress, and make informed decisions that will keep them safe and enjoying riding mountains and waves as much as I do.'

George's work and love of riding mountains and waves has taken him all over the world including the US, Africa, Australia, New Zealand and the Polynesian Triangle as well as much of Europe.